Colour forecast 2014
I just did legwork on this one. This is a collection of what the best-known paint companies are touting as their entry in the collection of colors for 2014.
Pantone
Color of the Year 2014, Radiant Orchid,
The executive director of the Pantone Color Institute, Leatrice Eiseman, explains: “This season, consumers are looking for a state of thoughtful, emotional and artistic equilibrium. While this need for stability is reflected in the composition of the palette, the inherent versatility of the individual colors allows for experimentation with new looks and color combinations.”
Benjamin Moore
Breath of Fresh Air 806 , soft aqua blue
“We’ve detected a ‘lighter touch’, hints, whispers, tints of color. Shifts to pastels without looking too ‘candy’, too ‘Easter egg’ which is an exciting message for us, a color company. We’ve begun to see a shift away from gray to tints of blues, greens, lavenders and pinks. Pastels, softened and filtered, to lift the spirit but not shout too loud… colors that can make a room happy, flatter your possessions and your art. We call these the new neutrals.” Ellen O’Neill, Creative Director.
Sherwin Williams:
Exclusive Plum SW 6263, Dusty mid-toned plum
“This dusky, filtered violet is refined without being stuffy, elegant yet easy, and layered with romantic potential.” Jackie Jordan, director of color marketing.
Cico,
Bunch’o Bananas 6096-54, bright yellow
“The spectrum of colours for the coming year continues to reflect people’s desire to disconnect from today’s complex world and return to the beauty of nature and art,” Mylène Gévry, Sico.
Behr,
Seaside Harmony, pale turquoise
The Seaside Harmony look from Behr speaks of the seaside; turquoise, glass green, soft beiges, off-whites, clean and clear colors, not muted or muddied.
CIL Paint:
mellow yellow
“CIL has decreed that “mellow yellow,” a warm pastel shade, is the color of the year. As part of the optimistic yellow family, it retains a lively energy that suggests freshness and fun.” Alison Goldman, brand manager.
Dulux Paint:
soft green
“Greens with a jewel or mint tone, such as Dulux Paint’s ‘Sea Isle’ (10GG 57/307) green, will be popular in 2014, reflecting a feeling of renewed energy, vibrancy and optimism for better economic times ahead.” Martin Tustin-Fuchs, brand manager.
Beauti-Tone Paint:
warm gray
“Trends are moving from cool to warm greys and towards beautiful taupes.” Bev Bell, creative director.
Para Paint:
Plantain Chips, vibrant yellow
“PARA chose Plantain Chips as their colour of the year because it symbolizes optimism. A bright yellow automatically evokes thoughts of sunshine and happiness.” Garry Belfall, senior brand manager.
